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Ms. Rachel Net Worth is $15 million approximately. It is purely based on estimates from her YouTube and other social media channels, along with the exclusivity deal with CAA for representation in all areas.

Ms. Rachel is a YouTube sensation who gained unprecedented popularity through her channel Ms. Rachel which is dedicated to toddler and baby learning videos. Her hit program Songs for Littles is also immensely popular, where she uploads songs for the little ones.

So, are you inspired yet? Do you want to unfurl the secrets behind her success and embark on your journey?

Well, you have come to the right place. Get ready as we delve deep into Miss Rachel’s incredible journey, unraveling the secrets behind her meteoric rise to fame and fortune and how she amassed a jaw-dropping net worth of $15 million in such a short span.

Key Takeaways:

Who is Miss Rachel?

Rachel Griffin-Accurso, aka Miss Rachel, is a YouTuber and a Social Media Influencer who came to the limelight with her super successful YouTube channel, Ms. Rachel, focused on Toddler learning videos.


She is also an educator and a trained music teacher with a Master’s degree in music education from NYU. Following her passion, she started a music series for toddlers and babies on her YouTube channel, Songs for Littles, which became immensely popular.


She makes different learning videos using speech therapy techniques based on the recommendation of speech therapists and early childhood experts. These videos have helped millions of parents across the globe prepare their toddlers with important preschool skills.

Ms. Rachel Net Worth

Ms. Rachel Net Worth is $15 million+ approximately. It is an estimated figure based on her revenue from YouTube and other sources. She earns almost $10 million from YouTube annually and $5 million+ from other social media sources and deals.

Her YouTube channel is a huge hit with 4.81 million subscribers. She earns from her YouTube ad revenues and has thriving TikTok, Instagram, and Facebook accounts.

Recently she also signed an exclusivity deal with CAA for Songs for Littles. She is featured on Creative Artists Agency’s Digital Media Page.

Ms. Rachel and Aron waving to announce their Exclusivity Deal with CAA

She also has a dedicated website called songsforlittle.com, where parents can go and find useful information related to Speech Delay.

Before we dive deep into calculating her net worth, let us check some important facts about Ms. Rachel

Rachel Important Facts:

Name

Rachel Griffin Accurso

Nickname

Ms. Rachel

Average Income Per Month

$1.25 million+

Year of Birth

1980

Age

42

Nationality

American

Education

  • Attended Sanford High School
  • Masters in Music Education from NYU
  • Pursuing Masters in Early Education at present

Profession

YouTuber, Educator, Social Media Influencer

Marital Status

Married

Spouse/Partner

Aron Accurso

YouTube Channel Name

Ms Rachel – Toddler Learning Videos

Channel Description

Educational Videos Channel dedicated towards creating learning videos through rhymes and songs for toddlers and babies.

Years Active

14th Feb, 2019 till Present

Number of Videos

103+

Number of Subscribers

4.81 million (June 2023)

Total Number of Views

2,826,774,491 views

Other Social Media with Followers

(Till June 2023)

TikTok – 3 million followers

Instagram – 1 million followers

Facebook – 645k followers

Website

songsforlittles.com

Revenue from YouTube

At the time of writing, as per the data collected by Social Blade, Ms. Rachel’s YouTube channel has almost 273.048 million views in a month, gaining almost 460k subscribers in the last 30 days.

Let us now calculate her YouTube Revenue:

Total views last 30 days – 273.048M or 273,048,000 views

Hence, to calculate CPM, which is the cost per 1000 impressions

let us divide this by 1000.

So, it comes down to 273,048 “1000 impressions” per month.

Now, the average CPM for YouTube ranges from $1 to $5

So, taking the lower extreme of $1, it comes down to $273,048 per month or $3,276,576 annually.

Taking the other extreme of $5, it comes down to $1,365,240 per month or $16,382,880 annually.

So, taking an average of these two values, it comes down to

$819,144 monthly or $19,659,456/2 = $9,829,728 ~ $10 million annually

Revenue from TikTok, Instagram, Facebook, and Exclusivity Deals

Ms. Rachel’s income from TikTok, Instagram, or Facebook is not publicly available. Even the details of her exclusivity deal with CAA are not publicly revealed. 

Hence, we can only guess about her income from these sources. They would include ad revenues from Facebook and TikTok, collaborations in Instagram, and other financial deals related to her channel.

Going by her number of combined followers from the other social media platforms, which is almost 3 million, and the exclusivity deal with such a huge organization like CAA, it is safe to say that she easily earns at least another additional $5 million+ from all these sources when she makes $10 million alone from YouTube.

Miss Rachel's Net Worth Growth Roadmap

Let us check the rate of increase over the last five years:

Net Worth in 2023

$15 million+

An increase of 500%

Net Worth in 2022

$3 million+

An increase of 25000%

Net Worth in 2021

$200k+

An increase of 400%

Net Worth in 2020

$50k

An increase of 150%

Net Worth in 2019

$20k

Channel Started

Ms. Rachel started her Illustrious YouTube journey in 2019 and never looked back. Her net worth has increased multi-folds since then.

Now, the calculations are based on the most optimistic estimates (i.e., all her subscribers watched every video weekly), and the ad revenue is based on the average monetization statistics for the United States.

She started getting traction in 2020 and reached 100k YouTube subscribers by 2021, then cruised to 1 million subscribers by 2022. Hence, she could make $1 million from YouTube alone, and the remaining $2 million is associated with her other social media sources and sponsorship deals.

In 2023, she has become even more famous and now has exclusivity deals. She currently has 4.81 million subscribers. She has 3 million TikTok followers, 1 million Instagram followers, and 647k Facebook followers. 

As per the calculation, the revenue should exceed $15 million by the end of this year based on the number of subscribers she regularly gains.

Miss Rachel Key Stats

Real Name

Rachel Griffin-Accurso

Popularly Known As

Ms. Rachel

Date of Birth

November 8, 1980

Place of Birth

USA

Age

42 Years

Height

1.71 meters or 5′ 6″

Weight

132 lb or 60 kg

Eye Color

Brown

Hair Color

Brown

Signature Style

Pink Top with Denim Overalls with a Ponytail and a Hairband

Ms. Rachel's Education

Ms. Rachel completed her schooling at Sanford High School.


Ms. Rachel achieved her Master’s in Music Education from NYU and is pursuing a second Master’s Degree in Early Childhood Education.


In addition to these degrees, she has undertaken various specialized courses and training focused on speech development, early childhood development, and early intervention.


These endeavors demonstrate her commitment to expanding her expertise and knowledge in early childhood education.

Ms. Rachel's Career and Achievements

  • Ms. Rachel has been associated with music and theater since school; eventually, she got a degree in music education from NYU.

  • She then pursued a career in teaching, where she taught music at a public school in New York City. However, her real career blossomed and reached new heights when she started her YouTube channel, “Ms. Rachel – Toddler Learning Videos.”

  • The channel started getting a lot of traction in 2020 and eventually became extremely popular among children and their parents.

  • Her achievements include running a successful YouTube channel with 4.81 million subscribers as of June 2023, and it’s only growing faster every day.

  • She has also inspired young parents who are often clueless about raising their children in this age of fast pace and reduced social interaction. She teaches them how to do things and makes early preschool education a breeze for toddlers.

  • This stupendous growth has also garnered her a lot of wealth and fame. She has been featured in talk shows such as Good Morning America, NBC, etc.

  • Ms. Rachel net worth has surpassed $15 million in approximately 4 years, and recently she cracked an exclusivity deal for her hit series Songs for Littles with Creative Artists Agency.

  • She received the YouTube Creative Awards for 100,000 Subscribers in 2021 and 1,000,000 Subscribers in 2022.

Miss Rachel's Hit Series: Songs for Littles

Ms. Rachel created a series called Songs for Littles which garnered a lot of attention and is the main reason behind her channel’s success.

The videos are captivating and interactive, effortlessly delivered through rhymes and songs, making it easier for the young ones to understand and adopt. The infusion of joy and amusement into education becomes an invaluable ingredient, thus turning it into an enchanting adventure for every toddler.

 

Cover Pic of Songs for Littles Song with Ms. Rachel and her Team Members

The Thought and Inspiration Behind Songs for Littles

There is an inspiring story behind the creation of Ms. Rachel’s channel. It further proves that when something is created with true intention and for the greater good, it is bound to be successful.


So, Ms. Rachel’s son Thomas Accurso had a speech delay and didn’t say his first word until he was 2 years old. She couldn’t find enough educational materials and media resources for her son.


Hence tired of being unable to find anything, she created learning videos for her son and millions of other toddlers who could gain from such knowledge and guidance. It would be a great source of help for the parents as well.


So, in 2019 she started her channel, Ms. Rachel, on YouTube with her husband, Aron Accurso, who is also an accomplished Broadway director and music composer.


She then created a Youtube music series called Songs for Littles, a combining popular nursery rhymes and classic children’s songs with original music for toddlers and babies.


The entire series was developed originally as an in-person class focusing on language development milestones and inclusive subject matter. 

The speech therapist who treated her son inspired her to develop this series. She used the same techniques she learned from this therapist.

Songs for Littles: Production Team

Songs for Little has a sizable and diverse cast and crew as part of the production team.

Let us have a look at all of them.

  • Rachel Griffin Accurso – Rachel is the show’s star as Ms. Rachel with her signature style, where she wears a pink top with denim overalls, a ponytail, and a headband.

  • Aron Accurso – Ms. Rachel’s husband, Aron Accurso, is also her creative partner; he aids Rachel with the writing, arranging music and skits, editing the episode, and even performing with the puppet.

    Apart from this, he has many adult musicals in development, such as The Dogs of Pripyat, Seeing Red, and We Have Apples. He is also the Associate Musical Director/Associate Conductor for Aladdin on Broadway.

  • Beth Jean – Beth Jean is the art director. She is an acclaimed animator and editor known for her original music and videos in children’s media. She has won many awards, including nominations from Emmys, and is also a recipient of the National Parenting Product Award, which makes her contribution to Songs for Littles priceless.

  • Jules Hoffman – Jules is a versatile singer-songwriter from New York City, proficient in various musical genres, including indie rock, pop, and country.

  • Natalie Kaye Clater – She has had an illustrious career in the media and entertainment industry. She has been a part of Disney’s Better Nate Than Ever, Killision Course, Blue Bloods, An American Musical, and many more.

  • Frida Matute – She is the founder and Preschool Program Director of the Indy Lab, a nursery and preschool in Westchester, NY, and the Founding Executive Director of Indy Speech Services, a private speech therapy practice in NYC and Westchester, NY. She is an expert in speech therapy, teacher and parent education, and public policy.

  • Alexa Smith – She is the Associate Vice President for Strategic Innovations and Special Initiatives at the Manhattan School of Music. She takes care of the diversity and inclusion strategy there. She is a frequent guest speaker at many reputed institutions such as Opera America, Boston Lyric Opera, Heartbeat Opera, Spire Norland Festival, Emory University, etc.

  • Keisha Gilles – She is an actor, teaching artist, and trained in Musical Theater. She completed her training at the Hartt School of Music. She has been part of various Broadway shows. They include Aladdin, The Book of Mormon, and Dreamgirls.

  • Angelo Soriano – Angelo is from the Philippines and has worked in Disney California Adventure and Walt Disney World. He has also shared the stage with Macy Gray, Justin Bieber, Zendaya, etc. He started his Broadway career with Aladdin and is also a music composer, filmmaker, and photographer for Disney, Joffrey Ballet School, BC/EFA, etc.

  • Simon Kafka – He is a New York-based guitarist who has performed in 20 countries and 25 national TV broadcasts. He is, at present, the guitarist in the orchestra for Aladdin and part of Songs for Little Team.

  • Dennis Stowe – He plays Jafar in Disney’s Aladdin on Broadway and has worked in many others, such as Annie, Leap of Faith, Shrek the Musical, etc. He was even a part of the Netflix show Tales of the City. He even performed at Boston Pops and has been a part of Broadway Inspirational Voices for a long time.

Ms. Rachel & Songs for Littles Cast and Crew

Ms. Rachel's Social Media Presence

Ms. Rachel has a huge social media presence. Although her primary social media is YouTube, she has also gained millions of followers on other platforms.

Let us check each of these channels and the number of followers she has on them.

Ms. Rachel’s YouTube

Ms. Rachel’s YouTube channel is her primary source of sharing her educational videos. She uses rhymes and music to educate toddlers and babies.

Her videos and channel songs are based on speech therapy research and techniques and have a dedicated team of artists and early education experts. She often uses sign language in her videos as well.

YouTube Channel

Ms. Rachel – Toddler Learning Videos

Date of Joining

14th February, 2019

Number of Subscribers

4.81million+

Number of Videos

103+

Number of Views

2,837,841,705+

Most Famous Series

Songs for Littles

Country of Channel

United States of America

 

Ms. Rachel’s TikTok

Miss Rachel has a substantial following on TikTok and also regularly uploads videos on TikTok.

Let us check Ms. Rachel’s TikTok Stats:

TikTok Channel

Ms. Rachel

Username

msrachelforlittles

Number of Followers

3 Million+

Number of Likes

42.1 Million+

@msrachelforlittles

When you aren’t sure a 1 year old will recognize you outside of YouTube but then this happens… 😭 #baby #toddlermom #msrachel #babiesoftiktok

♬ original sound - Ms Rachel

 

Ms. Rachel’s Instagram

Like TikTok, she shares her short format videos as reels and different pictures on Instagram and has a sizeable number of followers.

Let us now check Ms. Rachel’s Instagram Stats:

Instagram Channel

Ms Rachel at Songs for Littles

Username

msrachelforlittles

Number of Followers

1 Million+

Number of Posts

343+

 

The following is the video of Ms. Rachel being featured on NBC News during an interview with Today Show.

Ms. Rachel’s Facebook

Miss Rachel also has a dedicated Facebook page sharing exclusive pictures and her usual educational videos. She also has a dedicated Fundraiser section where she has successfully raised funds. One such example is Advocates for Children of New York, where she successfully raised more than $5000.

Let’s check Ms. Rachel’s Facebook page stats:

Facebook Page

Ms Rachel at Songs for Littles

Number of Followers

647,000+

Number of Likes

307,000+

Rating

5.0 with 462+ reviews

Ms. Rachel and the Pronoun Fiasco

Ms. Rachel faced a lot of backlash from parents of toddlers, who are her main user base, over her co-star’s usage of the they/them pronoun.

 

Ms. Rachel singing while Jules is playing Guitar

 

Following the continuous backlash, hurtful comments, and emails, she took a break for her mental health. She announced her break in the following TikTok video.

In the video, she sings, “I’m taking a break from TikTok for my mental health.”

 

@msrachelforlittles

Hurtful videos and comments, no matter how much attention they get, will not bring you want you want. Only love can do that. #mentalhealth #msrachel #tiktokbreak

♬ original sound - Ms Rachel

The video caption reads:

“Hurtful videos and comments, no matter how much attention they get, will not bring you what you want. Only love can do that.

#mentalhealth #msrachel #tiktokbreak

However, she also received much support from many parents, and she eventually decided to return after her small break.

She mentions that she is back as she has had some time to think about creating social media boundaries to protect herself and advises that it is a good practice in general. She also mentions that she is back to sharing love and kindness through her educational videos.

@msrachelforlittles

Love > fear #msrachel #msrachelsongforlittes #selfcare

♬ original sound - Ms Rachel

The video caption reads:

“Love > fear #msrachel #msrachelsongforlittes #selfcare

Personal Life

Rachel Griffin Accurso was born in Biddeford, Maine, and grew up in Sanford, Maine. She went to Sanford High School and also did theater there at the University of Southern Maine.
She then pursued her Master’s degree course at NYU. Her area of specialization was Music Education. Then, she became a preschool teacher teaching music and eventually became a full-time content creator as she started her YouTube channel with educational content and became a household name.
She is currently pursuing her second Master’s degree. The specialization is in early child education. She lives happily with her husband Aron and son Thomas, who inspired her channel.

FAQs:

The most frequently asked questions are as follows:

Based on her channel views and income from other social media sources and exclusivity deals, Ms. Rachel makes around an estimated $15 million or more.

Aron Accurso is the husband of Ms. Rachel. He is her creative partner and an accomplished Broadway Associate Music Director for Aladdin and other shows such as Work If You Can Get It, Sister Act, and The Little Mermaid.

Ms. Rachel, the social media personality, is 42 years old and was born on November 8, 1980.

Ms. Rachel has only one child. He has a son named Thomas Accurso.

Yes, her YouTube channel is an educational channel for toddlers and babies. Moreover, she is also completing her second Masters in early childhood education to gain more expertise in preschool education.

In Conclusion

Ms. Rachel is an exceptional human being who has turned her passion into a successful career while spreading love and kindness. Her educational videos have helped millions of toddlers and babies worldwide. As a result, she is not a regular person anymore and has become a well-known figure worldwide.

Since she uses music and sign language in many of her videos, they have truly become universal and are helping the young ones and their parents simultaneously. It is content for parents and other teachers as they learn new techniques and gain expertise in educating toddlers.

Her channel has witnessed immense success with exponential growth from 100k followers in 2021 to almost 5 million in mid-2023. Ms. Rachel net worth is $15 million and continues to grow rapidly. As she continues spreading well-researched educational music videos with great production and informative content, she is bound to become one of the most successful digital artists and content creators, especially in preschool education.

 

 

 

 

Disclaimer: The information provided in this article is for informational purposes only and should not be construed as financial advice. The author’s opinions are their own and should not be taken as a recommendation to invest in any particular product or service. It is strongly advised that you consult a financial advisor before making investment decisions. Investing always carries risk, and it is up to each individual to consider their options and make informed choices carefully.

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